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Pushing the Envelope
Direct mail is still among the most inexpensive ways to communicate with your customers. People look forward to receiving their mail daily. In fact, 98 percent of consumers bring in their mail the day it’s delivered and 77 percent sort through it immediately. Response rates remain strong when the message is targeted and relevant. Email tied to a hard copy direct mail piece has a strong pull.
The Power of Direct Mail:
It’s targeted. Direct mail advertising gives you the ability to target your market accurately. Companies and business owners can focus their advertising on a smaller group of individuals that are more likely to respond to your offer.
It’s personal. Direct mail allows you to address your customers by name and appeal to their interests. It also allows your message to be placed directly in your customers hands encouraging them to take action.
It’s affordable. Direct mail is an affordable form of advertising for businesses. Mass advertising such as TV or radio is expensive and reaches people who will probably never purchase your products. Direct mail allows companies and business owners to focus their advertising dollars on customers that have a need for your product.